Gabriel Matthaeus Schlesinger

According to the briefing, the visual identity of fashion designer Gabriel Matthaeus Schlesinger should be based around a fleur-de-lis. To capture the botanic structure of the flower (one big petal imbedded of 2 smaller ones) we chose a technical appoach to form the visual icon. As we didn’t want to loose the beauty and organic elegance, the icon will be based on different images of a lily. This visual concept not only captures Gabriel’s love for floral details (extravagance) it melts with his passion for innovation and geometrical forms.